NIKE’S WAR ON RESELLERS

Resellers and their army of bots and backdoors have long wreaked havoc on the sneaker industry. Bots are hoovering up hot releases like a Roomba gone AWOL, and the rest of us are left paying well above retail price. Gone are the days when we could log in or line up and actually buy a pair of new sneakers we were salivating over. But is all this about to change? Nike have announced updates to their Terms of Sale, saying that orders placed through software or bots could be cancelled. Furthermore, Nike could charge restocking fees, refuse refunds, or suspend accounts of users suspected of being resellers or exceeding the spending limits set by the brand. Will this clampdown on bots make a dent? We know you have plenty of questions, so we answered ten of the most burning.